As the COVID-19 pandemic took over the nation last March, the owner of Prime Barbecue, Chris Prieto, had a tough decision. The Texas native had been in planning stages leading up to opening his Knightdale BBQ Restaurant at 403 Knightdale Station Run at the front of the Knightdale station new home community. With nearly a year of preparation, the establishment first saw a late-March grand opening move back to mid-April. The sudden restrictions at that point led to many obstacles and decisions to be made on the fly. Prieto rose above the typical issues that many restaurants had to deal with. Thus, through hard work and vision, actually thrived and built a solid customer base. As restrictions were slowly being lessened, the combination of fantastic service and food saw Prieto’s local crowd grow. Prospering through the toughest of times and coming out the other side would be considered a significant victory for many. However, it seems par for the course for a man who has made multiple TV appearances based on his BB. These include “America’s BBQ Pitmasters,” “Fox and Friends,” and “Man Fire Food,” among others. In fact, things have been so good for Prieto that he will return to Food Network starting this week. He will be on the new season of “BBQ Brawl” Monday nights’s at 9:00 p.m.
Knightdale BBQ Restaurant Owner Looks to Become “Master”
The upcoming episode to feature the Knightdale BBQ Restaurant owner has twelve contestants. Each is vying for the title of Master of the ‘Cue. The popular series is hosted by chefs Bobby Flay, Michael Symon, and Eddie Jackson. The winner will earn a feature role on Food Network’s digital platform. The participants, Prieto included, will be broke up into three separate teams with one hosting chef per team. Each squad will take on BBQ challenges, and judges final scores will determine elimination.
Speaking with the Triangle Business Journal (TBJ), the Knightdale BBQ Restaurant owner, said the following. “The show creates a lot of adrenaline, but you don’t know what’s going to happen, so there’s so much honest reaction.” Prieto continued, “It takes you out of your comfort zone. This is better than any barbecue shows I’ve ever been on because it’s so complex” He adds, “You’re with iron chefs who are these really talented people.”
The Prime Barbecue Knightdale location features Prieto’s signature BBQ style. That style is a blend of North Carolina, Kansas City, and Texas BBQ. In somewhat of a tribute to his parents’ heritage, he incorporates a Puerto Rican flair as well. The Knightdale BBQ Restaurant owner also told TBJ that he has studied barbecuing his entire life. Through his studies of the science behind this, he has become an expert and an author on the subject.
Showing the World a “Special” Town Called Knightdale
Talking about his hopes in appearing on the upcoming June 14 Food Network episode, one major benefit he is hoping to see is bringing attention to the town of Knightdale. Talking with TBJ, he described Knightdale as “the most beautiful thing east of Raleigh.” The Knightdale BBQ Restaurant owner spoke glowingly with TBJ about the town that features the Knightdale Station new home community. “It’s a wonderful, quaint town,” he said. “Just to be able to go on a national level and represent North Carolina, in general, is really special.” He added, “I want to drive people to go to Knightdale to see how special it is as well.”
In conclusion, Prieto stressed the importance of the Food Network appearance and how he feels it could help the community. “Being an important part of a small town is a responsibility for a barbecue company because it’s usually the rising tide that raises all the boats in town,” he said. “It’s a place in the community where people can get together.”
For more information on the Knightdale Station new home community, visit knightdalestation.com.