Owner, Chris Prieto‘s first announcement for his Prime Barbecue Knightdale restaurant opening was set for late March. Originally a Texas native, Prieto never could have saw what would lie ahead. However, he has remained patient and focused. Then, once allowed to, he has worked through restrictions and uncertainty caused by the events of the past three months and his delicious hand crafted BBQ style is already a hit among local residents.
A “Slow Open” Yet a “Successful Open” for Prime Barbecue Knightdale
Fast forward a few months, and the original opening for Prime Barbecue Knightdale had switched to April 18. But, with so many obstacles to overcome during the pandemic, the “pit master,” had to again push back opening day. Remaining focused, anticipation finally became reality, as on May 5, Prime Barbecue Knightdale opened for pre-order pickup business. The local response to the long-awaited arrival of Prime was fantastic. Then, on May 23, they began servicing walk up, take-out orders at the 403 Knightdale Station Run location.
“All considered, things have been great,” Owner Chris Prieto explained to us earlier this week. “The whole Knightdale community has been so graceful during all that has been going on.” “Because of how we do what we do, it has been extremely difficult to serve during this time. Their has been some anxious times for me because I have two main items that are essential, customer service and food quality.” He continues to explain. “It is hard with our food to be fast. See, our pre-order service has been successful, but again the people of Knightdale have shown grace, patience, and understanding.”
Chris further explains, “When they arrive for their pre-order they wait here 15 minutes because we do not compromise quality and the food.” Prieto adds, “But the community understands and we are literally selling out of food everyday. We have a very dedicated staff, and I have spent a lifetime barbecuing, and there may be a slight wait, but we will continue delivering the food the way we always do and the way the people like it.”
Despite Invariables Prime Barbecue Knightdale Does Not Compromise Quality
“Our food is all hand crafted, there is no prepackaged stuff like at a fast food place, or something,” Prieto said in the conversation we had earlier this week. “So, for me, in some ways, it has been extremely difficult to start up and serve the customers during this time. It is all the invariables that make it difficult,” he went on explaining. ” The easy part is servicing the people and delivering the quality that we always do. That part is built. in”
Once you’ve had a taste, you will realize that Prime Barbecue Knightdale is not your average barbecue. This can be accredited to the passion and desire of Prieto as he sought not just to open a restaurant, but to ” find the soul of barbecue,” which it seems apparent that he has found.
Dating all the way back to his childhood, Prieto showed an interest in the world of barbecue. Noted at prime-bbq.com, his passion put him on a “personal quest to perfect the art and science of slow-smoked meats.” Arguably the biggest winner in Prieto’s “personal quest” is the residents of Knightdale, who can now finally taste the “barbecue excellence” in what is undeniably Prieto’s own personal and signature style.
Tough Times? No Problem, PRIME is Still a “Sell Out”
“Like I said, its really just the invariables that have made it tough.” Prieto goes on, “Opening during this time of COVID honestly will have made us stronger. You know, if we can survive through this and just stay true to serving the people and serving the best quality, that’s what we are going to do.”
“We know the prices are higher right now due to demand, but we always give the customer the best prices that we can. He adds, “The market will come back down and when it does s will prices, but our BBQ is hand crafted, hand seasoned, and hand trimmed. We will not compromise our quality and the community understands and has shown grace and support.”
“We are selling 1,000 pounds of meat every weekday and 1,200 on weekends.” Preito explains, “We are doing the quality and food the way the people want and like I mentioned, we are selling out of meat every single day”Chris Prieto
What’s On the Menu and What are Customers Saying about Prime Barbecue Knightdale?
“Wow, is all I can say,” gushes one reviewer who had a chance to give Prime Barbecue Knightdale a try since its recent opening. ” You haven’t had BBQ until you’ve tried Prime,” the reviewer continued. “These guys are absolute pros with service to match. Food is a cut above; this is NOT your typical BBQ shack.” This satisfied (and assumed to be very full) customer concluded his initial thoughts, urging people to hurry, and “Run, don’t walk,” in concluding his complimentary review.
As far as their menu goes, Prime Barbecue Knightdale is a barbecue lover’s fantasy land. The new restaurant in Knightdale, NC starts off with its “Smoked Meats,’ which sell by the half-pound, to go. The selection of smoked meats includes Beef Brisket, Pork Ribs, Homemade Sausage, Pulled Pork, or Turkey Breast. Each of these choices is available by the half-pound, . Likewise, they can be bought in “Meat Plates.” The “Plates” give you a choice of one, two, or three of these selections. The meat options come with two of Prime’s incredible side dishes as well.
Sandwiches featuring these same meat options available too. Likewise, you can get fresh salads, baked potatoes, and Prime’s unique desserts as well. For those seeking a challenge, Prieto has developed the “Full Nelson.” Named after Chris’ father, Nelson, this monster of a sandwich piles sliced beef rib, pork sausage, pickled onions, and coleslaw high on a fresh roll. “Only one person has ever finished the whole thing,” Prieto bragged to the News and Observer in an article touting the pending opening of the new restaurant in Knightdale NC.
Why Knightdale? A Love for the Community and a Vehicle to Bring National Attention
Prieto has made national TV appearances on shows including “Chopped Grill Masters,” “Man Fire Food,” and “America’s BBQ Pitmasters.” “Fox and Friends,” “BBQ Documentary,” “The Cradle of ‘Cue,” and “700 Club,” have also featured Chris’ BBQ. So an obvious question with such national recognition and respect, Why Knightdale?
“We just love this town,” Chris began in his explanation. I knew the Knightdale community would support us and now, its just a matter of us bringing some national attention to the town.” The owner of Prime Barbecue Knightdale goes on. “Many people, myself and my family included have been choosing smaller town and destinations for vacation spots. They seek things such as our unique, crafted BBQ while also taking in the history and nostalgia of the older towns.”
Prieto goes on to speak of the difference between Knightdale and other possible historic destinations. “There is a difference between visiting this town and other historic places. Many of these older destinations are nostalgic, but with many once you get there it is almost like, ‘we are 100 years old, and we are going to always stay that way’. But with Knightdale, there is the history, but there is also a future. Its has the nostalgia and history, yet it also is modern.” He concludes, “Knightdale has the opportunity for advancement and you can just see people coming here and thinking, ‘wow, I could move my family here.”
Prime Barbecue Knightdale Bringing National Appeal
As noted, on May 25 Prime Barbecue Knightdale began taking walk-up orders at its Knightdale Station Square location. This is the next step in the new restaurant in Knightdale to fully open. Now, they simply wait for business to return to normal across the state. There currently sets a tent under the patio area in front of the restaurant. This is where walk-ups can place their orders. It is worth noting that currently, the restaurant is only accepting card payments.
Since continuing with the “slow open” on May 25, Prime Barbecue Knightdale opens at 11:00 a.m. on Tuesday-Saturday. Sound advice tells you to get out to Prime as early as possible. This is because despite opening at 11, they only stay open until that day’s food has sold out.
“Like I said, we fell in love with this town, it’s why we came here,” Prieto says in closing. “We love the people, the leadership, the neighbors, everything about it! The community has been great, it’s now just getting that national recognition here.” He finishes,”We want people nationally to recognize and enjoy the history of Knightdale, too.”
For more information on this new restaurant in Knightdale, NC visit prime-bbq.com, or call 919-373-8067.
For information on the Knightdale Station new home community, of which Prime BBQ is located adjacent too, visit knightdalestation.com.